TRADITIONAL VIDEO PRODUCTION DOESN'T FIT THE NEEDS OF EVERYDAY
Production processes of the past required extensive know-how from start to finish, creating a barrier to entry that drives up the cost and increases the time to deliver a final product. It's not built for same-day delivery, which the current market often demands.
Average of ~10 hours time per 1 minute of video
Knowledge of editing tools/techniques
Expensive production equipment costs
Rigid and difficult to scale cross departmentally
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